"While store revenues have gone up from sales of bottled water because of the contamination issue it's sad to say that the purchase of pet food has seen a rapid decrease as more and more animal companions in Salem disappear."
The news reporter cuts to scenes of phone posts with an oddly large amount of 'lost animal' posters up.
"The local humane society is fielding call after call from worried owners hoping that their special friend has somehow made it to them but unfortunately they are at a loss. With no new admissions in about a month the volunteers are unable to even give the beginning of a positive response."
The camera focuses on an elderly fellow in a shirt that reads ECHS (Essex County Humane Society)
"I just don't get it, normally we're overwhelmed with lost or abandoned animals but now? It's almost eerie how quiet it's gotten."
The camera pans back to the news reporter.
"There has been no official word on any of this, though when called up the Salem Police Department did urge residents to keep their animals close to them whenever they are outside and to report any suspicious behavior you may see."